Athletic Propulsion Labs’ $300 Concept 1 shoe implements a spring-based system which claims to increase lift.
The twins Adam and Ryan Goldston founded the Los Angeles-based company, both former USC basketball walk-ons whose father worked in the shoe industry. The brothers said they drop names of NBA players who expressed interest with shoes because the players had signed with other companies. They claim that several NBA players, including about 30 percent of the rookies are interested with the sneakers.
The NBA however released a statement on Tuesday that bans the use of the shoes. “Under league rules, players may not wear any shoe during a game that creates an undue competitive advantage,” the NBA said.
The claim of Athletic Propulsion Labs that the wearer gets extra lift when wearing the shoes, has a self-funded and presented report conducted by PHDs. The result of the study does drastically increase the height of jump of the wearer, but it can be considered substantial which caught the attention of NBA and led to its prohibition in the league.
What sells is not the self-funded study conducted by the company, it is the fact that NBA banned this shoes which they believe provides unfair advantage.
For the first time in its 64-year history, the National Basketball Association (NBA) has banned a new line of shoes based on the league's rule against an "unfair competitive advantage" that increases a player's vertical leap. The league's ban on Athletic Propulsion Labs' Concept 1 confirms the company's claims that the shoe, with its Load ‘N LaunchTM Technology, performs as advertised. No professional player will be allowed to wear the product in games for the upcoming 2010-2011 NBA season.
This action comes on the 25th anniversary of the NBA's ban on Nike's Air Jordan shoes, albeit for reasons of their colorful appearance rather than any performance advantage.
Athletic Propulsion Labs (APL) was notified by a senior NBA official who stated, "League rules regulate the footwear that players may wear during an NBA game. Under league rules, players may not wear any shoe during a game ‘that creates an undue competitive advantage (e.g., to increase a player's vertical leap).' In light of that rule...players will not be permitted to wear the APL shoes during NBA games."
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